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Ingegneria Reputazionale® (Reputational Engineering)?>

Scientific methodology to build and enhance online reputation


Ingegneria Reputazionale® (Reputational Engineering)

Designed by Reputation Manager, Ingegneria Reputazionale® is a scientific methodology to govern the entire digital ecosystem related to a subject. It can design, manage, protect and optimise the digital identity and the online reputation of brands, companies, CEOs, top managers, executives, entrepreneurs and notable public figures.

ONLINE REPUTATION IS THE BUSINESS CARD OF A MANAGER

Nowadays, the reputation of a top manager is constantly under everyone’s eyes, in particular the eyes of customers, prospects, investors, partners, journalists, institutions and stakeholders. Online content increasingly affects the development of relationships. Those looking for information on the web often find an incomplete, partial, random and inappropriate picture.

On the contrary, the online identity of executive managers must be up to their role and must be consistent with their managerial values, also taking into consideration that the reputation of business executives and CEOs strongly and directly impact on the corporate image

WHAT IS REPUTATIONAL ENGINEERING FOR?

RIngegneria Reputazionale® allows managers to have full control over the image conveyed through the online content referable to them. This image can be found through search engines and can be hosted on various channels: online newspapers, news sites, websites for professionals, social networks, blogs, forums.

In this perspective, Executive Reputation is a “tailor-made” solution for managers: online identity is in fact designed in a unique way and is in line with the image that they want to convey. Once the key points, the values and the characteristics have been defined, information is conveyed online in a way that is consistent with the communication goals of the management team.

Ingegneria Reputazionale® aims at:

  • Enhancing and giving online visibility to the manager’s wealth of information and experience
  • Supporting communication
  • Protecting reputation and reducing the incidence of unwanted content
  • Ranking content in the most prominent SERP positions
  • Selecting and controlling information by publishing ad hoc content
  • Optimising the information which is already online from the point of view of visibility and completeness

The Ingegneria Reputazionale® strategy starts with a project shared with the customer and is divided into four key phases (Assessment, Project, Deploy, Control) which, according to an interdisciplinary approach, combine web intelligence with marketing and communication.